The I-less I

With glittering pizzaz
And farting fanfares
Came the language of success,
Clubbing with clubs
And pubs, and pummeling words.
Images, images,
An industry of self-loathing
And indulgence –
You are too fat
You are too thin
You are too old
You need a car
You need a mortgage,
Hate yourself and your life, please,
It’s good for business.
Buy buy buy,
Bye-bye!
What happened to you?
Who me?
Yes you!
What about me?
Who are you?
I am this.
You are that?
Yes.
And if I took this away?
Then who?
Silence.
An I without an I,
An I-less I.